‘Why a Strong Online Presence Will Help Your Business to Grow’ by Nadine Ford
It is vital for any business to have an online presence in our digital age; for small businesses in particular, getting your brand out across the world wide web is a key success factor. This series will show you how to harness the power of the internet to help your business to succeed. First, we will discuss what your business will gain from having a strong online presence.
Help potential customers to find you
When searching for a product or service, most people will turn to the internet first. They will be looking for any company which does what they need, so if your business is easy to find online those searches will lead customers to you rather than your competitors. As the internet has no geographical boundaries you can reach people beyond just your local area, opening up a vast new customer base, potentially even internationally, depending on what your business offers.
Showcase what you offer, all day every day
The internet gives you a great platform to show potential customers what you do; visitors can browse through your portfolio or your photo gallery, and they can do it at their own pace and in the comfort of their own home. Your virtual shop will be open 24 hours a day, so your customers can browse and even place orders outside of normal working hours, assuring them of their purchase without having to wait for your physical store to open – and while their desire remains strong.
Build relationships with your customers
Social media allows your customers to interact with you on a more personal level and gives you the opportunity to find out more about them. Potential customers will put more trust in you as a company if they can see your positive interactions and engage with you themselves. Reviews and testimonials on your website or elsewhere will also help potential customers to see the quality of your business and your commitment to your customers.
Cost-effective and far-reaching marketing
Electronic marketing media is cheaper to produce and distribute than traditional printed media, and there is no limit to how far it can travel, nor how many viewers it reaches. Sharing your material via social media is incredibly effective as your followers share it with their networks, allowing a single post to reach millions. Your website can also be a good marketing tool; well written messaging showing your customers how your business can meet their needs allows them to make their choices in their own time, without feeling pressured by a salesperson.
In order to compete with other similar sized businesses it is essential to get your business online and integrated within the digital world. In future posts I will show you how to utilize the awesome potential of the internet to help your business to grow and thrive.
About the author
Nadine Ford is Lead Designer for Pen and Brush Digital Design, a web and mobile app design and development and copywriting business based in Weston-super-Mare. She has a degree in computer science and is a published author of fiction.