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Retail Workshops

North Somerset Enterprise Agency in assosciation with North Somerset Council are running 5 workshop sessions aimed at the retail trade. The workshops will run from 10.00 am – 1.00 pm on the dates below. The workshops are free to residents of North Somerset. If you would like to attend any or all of the workshops then please contact us and book a place.

Session 1 – Understanding Marketing – Wednesday 11 February

• Definition of marketing
• Marketing Mix
• Marketing Cycle
• Characteristics of a marketing focused business
• Marketing planning

Session 2 – Customer Profiling – Wednesday 18 February

• Pareto Concept or 80 -20 Rule
• What makes people different?
• Customer Research
• Customer Targeting

Session 3 – Promoting Your Business – Wednesday 4 March

• Promotion vs Advertising
• Public Relations
• Publicity: Press Releases, Leaflets, Brochures, Newsletter
• Special Occasions: open days , launches, demonstrations etc

Session 4 – Merchandising – Wednesday 11 March

• Design and Layout
• Products Presentations or Displays
• Hot Spots
• Point of Sales

Session 5 – E-Marketing – Date to be confirmed

• Web-Marketing
• Email Marketing
• Social Media: Face Book, LinkedIn, Twitter, blogs, etc.
• Mobile Apps

Delivery Method:

• Workshop Style presentations
• Case Studies & Anecdotes
• Interactive Live sessions with actual Examples
• Live links to websites and Social media
• Individual activities and Exercises
• Hand-outs & PowerPoint Presentations