Making social media work for your business

27/04/2016 @ 09:00 – 13:00
The Hive
6 Beaufighter Road
North Somerset BS24 8EE
£70 + vat
Paul Kelson
01934 411246

Social media course run by tenants of The Hive Echo Engage.

Course overview
Using social media for business can seem an intimidating and complicated challenge.
This training course is designed to simplify and explain how to use social media to benefit your business. Social media is a powerful set of tools and used well can help you engage, promote, listen, sell, educate and much more. This course will help you understand what each platform can achieve, help you set goals, determine how much time you need to spend and whether paid advertising makes sense.

Who are Echo Engage?
At Echo Engage we are marketing specialists with years of experience in helping companies use the right marketing tools to achieve business growth. We work with a wide range of firms in many different sectors many of whom use social media as an important part of their marketing mix. Echo Engage are based at The Hive, Weston-super-Mare

Who is the course aimed at?
The course is aimed at beginners who have some basic SM knowledge to intermediate users and will balance interactive presentations with discussions and group work on the applications that businesses can and, where appropriate, should be using within their marketing mix.

All attendees will receive a comprehensive set of reference notes covering course topics as well as follow-up telephone/email support for two weeks following the training.

Coffees/tea refreshments will be provided.


The fee for the course is £70 +vat although anyone booking using the following link using the promotion code EchoNewsPlus can get a 50% discount.

Book on eventbrite at:

For any questions about the course email Paul at

Course structure

• A quick overview of marketing and where and how social media should fit in.
• Setting your goals.
• Social media today stats and facts.
• Identifying the right platform and how to use it – what to post and why.
• How to promote content such as articles (blogs) and videos (YouTube).
• The importance of analytics.
• Using social media to track.
• Common pitfalls and mistakes.
• Content.
• Platforms, management and tips.
• Using it as a customer service tool – dealing with negative comments.
• Broadcast vs engagement.

This event is being delivered by Echo Engage and are being held at The Hive. This training event is neither sponsored nor endorsed by North Somerset Enterprise Agency.