How to get your business ready for media exposure with 50 words

04/05/2022 @ 10:00 – 12:30
Hazel Wintle

If you know that you want media exposure for your business but don’t know where to start, this workshop is for you. If your business is so pioneering it is hard to put into words, this workshop will help you strike out as a ‘category king’ or queen. For those pivoting, the workshop offers a rapid and efficient way to test out your ideas.

You will find out how to articulate the most fundamental information about your business in a way which engages journalists (and other humans).

You may have heard of ‘an anchoring bias’. This is when we assume that the first thing that we hear is most true, even if we are later presented with new and more correct evidence. You will leave the workshop with tools and tactics to create your description – the foundation for all successful press releases and pitches to journalists.

This 2.5-hours workshop is run by Felicity Cowie who has helped some of the world’s leading organisations gain extensive news coverage and profile for their ground-breaking work. Having been pitched at least 100,000 story ideas as an award-winning former BBC journalist she has an insider’s view on what information breaks through and why and how to create it.


• Why you need to articulate your business in 50 words

• How to find your 50 words – a practical exercise with Q and As

• How to use your 50 words with journalists and beyond


After the course, all attendees will receive a free copy of Felicity’s concise ehandbook 50 Mighty Words to Grow Your Business, currently 5-star rated and £9.99 on Amazon, to support implementation of the workshop learnings.

About Felicity Cowie

As an award-winning former BBC News and Panorama journalist, Felicity Cowie was pitched at least 100,000 stories so has an insider’s view on what breaks through and why. Then as a media relations consultant and trainer for some of the world’s leading organisations she has helped them gain thousands of pieces of media coverage. Her book Exposure: Insider secrets to make your business a go-to authority for journalists has been described as ‘a game-changing guide for any founder seeking to get return on investment from media coverage’ by top venture capitalist Eileen Burbidge MBE. It is published June 2022.

Now Felicity is making her insider secrets available to YOU …

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